WHEN JAZZ WAS FASHIONABLE

This grainy newspaper ad for Adam Hats shows the Benny Goodman Sextet of 1941, with Davey Tough nearly dwarfed by his hat, Charlie Christian looking somewhat startled by his.  I presume that is Johnny Guarneri in the back left corner, bassist Artie Bernstein next to Charlie, and who could mistake Cootie Williams — with or without a blazing necktie — and Georgie Auld for anyone else?  Benny looks comfortable with his hat: more power to him. 

I include this advertisement here because jazz musicians were usually trend-setters in fashion, and because it summons up a time when they were also iconic figures: WEAR THE HAT THAT DAVE TOUGH WEARS would be good enough for me, then or now.

The photo is taken from Leo Valdes’s encyclopedic Charlie Christian website, SOLO FLIGHT, http://home.elp.rr.com/valdes/index.html — hugely diverting and informative even if you don’t play the guitar or have no intention of wearing a fedora.

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