This grainy newspaper ad for Adam Hats shows the Benny Goodman Sextet of 1941, with Davey Tough nearly dwarfed by his hat, Charlie Christian looking somewhat startled by his. I presume that is Johnny Guarneri in the back left corner, bassist Artie Bernstein next to Charlie, and who could mistake Cootie Williams — with or without a blazing necktie — and Georgie Auld for anyone else? Benny looks comfortable with his hat: more power to him.
I include this advertisement here because jazz musicians were usually trend-setters in fashion, and because it summons up a time when they were also iconic figures: WEAR THE HAT THAT DAVE TOUGH WEARS would be good enough for me, then or now.
The photo is taken from Leo Valdes’s encyclopedic Charlie Christian website, SOLO FLIGHT, http://home.elp.rr.com/valdes/index.html — hugely diverting and informative even if you don’t play the guitar or have no intention of wearing a fedora.