I just visited Agustin Perez’s very enlightening and heartfelt blog, MULE WALK AND JAZZ TALK — where he has arranged for our delight a series of jazz record advertisements from magazines circa 1938-1944: Hot Record Society, Blue Note, Signature, Bluebird, Solo Art, and more. If you don’t know the music represented here, these ads might seem charmingly archaic but no more meaningful than drawings of old-time detergent boxes or tubes of toothpaste.
But if you do know what it must have meant to buy the new Art Hodes session on Signature, these ads are tender artifacts of a time when “a record” was a two-sided 78 rpm disk, highly breakable, costing anywhere from thirty-five cents to a dollar, and it was something to treasure. We who collect jazz now and are able to buy every record Fats Waller made (for example) on twenty-four compact discs, should stop a minute and recall such pleasures, even if they had vanished before we were born.
(In the spirit of accuracy, I must note that the label on the left isn’t advertised in Agustin’s pages — but I was looking for an appropriate illustration and found this: the first of the Circle label’s issues of Jelly Roll’s Library of Congress recordings — a rarity I had never seen before and wanted to share here.)