I just received an email from a UK record company, Edition Records, which offered this inducement:
Pre-order the new DSQ album in return for a credit in the liner notes.
DSQ are giving you the chance to participate in the making of the album in return for a credit in the liner notes. They are offering three levels of contribution starting at £12. At the higher levels you will receive much, much more for your support.
Perhaps this isn’t very different than sending money to a public radio station to support its programming and getting one’s name read aloud over the air, or writing a check to get a PBS totebag. In fact, it harks back to the old model of print publishing, where a privately-printed book could be sold only to a number of readers willing to subscribe and thus underwrite its costs.
I post this to offer evidence about what we all know to be true — namely, that jazz groups and jazz record labels have a hard time of it and find it necessary to resort to ingenious measures. What’s next?