“AIMING TO THRILL”: CONCERT-GOING, 1935 and 1939

From The Historic New Orleans Collection: evidence of Louis in New Orleans, 1935, in the Astoria section at a nightclub (for African-American audiences):

 

I’ve been telling my students that when they read older fiction, one of the things they might notice is money: a character in a 1940 story set in Mississippi thinks ten cents is a substantial amount.  It would buy a cocktail here, or if you had the price of and eleven cocktails plus tax, you could hear Louis.  (And it cost five times more to see Louis than Kid Clayton and his Four Pals.  Sorry, Kid.)

Patrons at the Golden Dragon might have heard this:

and most certainly you would have heard this:

Louis’ new record contract with the Decca label didn’t result in sessions until October, so patrons would have had to wait for I’M IN THE MOOD FOR LOVE or GOT A BRAN’ NEW SUIT.

To learn more about that poster (now held by The Historic New Orleans Collection) read here:

I missed the Golden Dragon appearance.  But perhaps someone in my readership was alive in the UK in 1939?  Coleman Hawkins and Jack Hylton were appearing (not in that order) before Hawk returned home.

Let’s open the program, where COLEMAN HAWKINS is in the same typeface as THE KNIFE-THROWING DENVERS, who were of course “Aiming to Thrill”:

And the back cover:

Hawkins with Jack Hylton, 1939:

May your happiness increase!

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2 responses to ““AIMING TO THRILL”: CONCERT-GOING, 1935 and 1939

  1. Don "Zoot" Conner

    This is fascinating stuff, Michael. The billboards. Louis in the thirties. The Hawk in Great Britain, the year of Johnny Green’s BODY AND SOUL. I’m the proverbial kid in a candy store. Great posts,Michael.

  2. Go Pops, go! His exuberance, strength, power and sheer fun is so contagious. Had me smiling the whole way through. Thanks Michael; another great post.

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