AND NOW, A WORD FROM OUR SPONSOR (1974)

In this 1974 short film, art and capitalism embrace fervently.  Actually, it’s a commercial for a “soft drink,” bubbly. brown, and sweet:

Completely refreshing, and it suggests something about the lovely arc of a unique man, his life and ours transformed by his brilliant musical imagination.

Curious about this phenomenon, I found this artifact — on ebay.com, of course.  The record contains Dr. Pepper commercials done by Eubie, Anita O’Day, Grandpa Jones, Doc Watson, Muddy Waters . . .

As a result, I now see in my mind’s eye the famous television commercial of a young man bounding down a city street with a cold bottle in his hand, asking all of us if we wouldn’t like to be “a Pepper, too.”

I only wish I had known this in 1971 and 1972 when I saw Eubie live: I would have been too shy to bring him a Dr. Pepper from the corner deli, but I wish I had made the connection.  And, yes, I believe him when he says he likes the taste. Get your own blog if you want to scoff at us.  I drink soda very rarely, and it is before breakfast, but I wouldn’t mind a glass of it now.

May your happiness increase!

2 responses to “AND NOW, A WORD FROM OUR SPONSOR (1974)

  1. Mark Voitenko

    This is the jazzy Dr. Pepper spot I remember from countless trips to the local movie theater.

    While I rarely drink it now, I was once a devotee of Dr. Pepper and, later, Diet Dr. Pepper.

  2. Michael, thank you for this gem!! It brings me back to a sweeter time!!!

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