You know, a true friend is one who will tell you your fly is unzipped or that you have something in your teeth. One stellar example is Eric Devine, or CineDevine, as he’s known on YouTube. Although Eric started later than I did, he is a much more skilled videographer than I’ll ever be. See his expert videos of Jeff Barnhart, the Fat Babies, Tuba Skinny, Bria Skonberg, Johnny Varro, Heather Thorn, and many others on his YouTube channel.
Eric told me that YouTube was endlessly attaching advertisements to the videos we create. I know that nothing, and that includes paper napkins and hot sauce at Chipotle, is free, but I had forgotten about YouTube as a money-making arm of Google. Why? Because I had voluntarily participated in a process like extortion or the “protection rackets” of years gone by. I pay a monthly sum to YouTube to keep my viewing ad-free, like paying the exterminator to come regularly to keep the termites away. But I checked with my research bureau in Oregon (JJKS, Ltd.) and the answer came: the joint was crawling with ads.
I could give you examples, but why publicize these firms? Below is a photograph of the label of a great record. Take your own trip to YouTube to see what products are being sold, and report back. Did anyone ask Smack or Louis?
Eric and I agree: you’d think Google had enough money already, but I tried, with small success, to look on the bright side: who would have thought that we’d have the privilege of going to a festival, being welcomed, and being able to spread joy up to the maximum and help artists and enterprises as well. And he ruefully agreed.
We’re not totally naive: Google, YouTube, Facebook, and the rest require revenue to survive. But it feels sneaky, like the stories of the subliminal ads that were supposedly inserted in films at the drive-in theatre: a sixteenth of a second of a photograph of an icy bottle of Coca-Cola, with the words WOULDN’T AN ICE-COLD COKE TASTE GREAT RIGHT NOW? And everyone was thirsty and didn’t know why.
This post is just to say that if you click on a video of mine or Eric’s — which we did for free and the musicians allowed us to use for free — and see ads for pet shampoo, vitamin supplements, body-part alteration, fast food, gutter cleanouts, life insurance, or any of a thousand annoyances . . . we weren’t asked for our permission; we don’t profit from it, and we’re sorry that commerce gets in the way.
Since I’ve started JAZZ LIVES in 2008, people have said I was foolish for not “monetizing” it, and I tell them that art is pure and money, although necessary, should be kept in a separate drawer, except when it comes to paying artists lavishly.
“Badvertising” is my own coinage, but you’re welcome to it.
And if anyone accuses me of hypocrisy because I too run ads on JAZZ LIVES — for The Syncopated Times and Vintage Jazz Mart — I offered to do this; I believe in these publications, I’d like to support them, and I am not receiving a monthly check for the ad space.
Even in this dramatically capitalist world, art should not have to float in a bath of tepid commerce. Beware of hucksters, grifters, con men, card sharps, and pickpockets, I say.
May your happiness increase!